For 10 years, Familiprix offered Beauty Zone, a program to reward members for purchasing cosmetics and beauty products. While the program was appealing, it did not resonate with all customers or encompass all products available at the pharmacy chain. Plus, customer registration was overly complicated, as Beauty Zone was a local rewards program requiring customers to have a separate card for each Familiprix store.

Read the case study to find out how DataCandy helped Familiprix revamp and debut its brand-new FAMILIPLUS loyalty program.