MTY Expands Relationship with DataCandy to Launch Brands in the United States
Montreal, Quebec (August 16, 2018) – DataCandy, a North-American leader in gift card and loyalty solutions for retailers, restaurants and petroleum companies, is pleased to announce that it has expanded its relationship and entered into a long-term agreement with MTY Tiki Ming Enterprises Inc. (“MTY”), to expand MTY’s gift card and loyalty programs south of the border, into the United States.
DataCandy’s technology platform has served as the foundation for the BonApp MTY Rewards program since 2016 and is currently used by 40 brands across more than 1,800 locations.
“With MTY’s continued and steady growth, DataCandy’s platform enables continuity across our loyalty and gift card programs,” said Claude St-Pierre, COO of MTY. “DataCandy has proven to be a valuable partner in the BonApp MTY Rewards loyalty program, and they have worked closely with us from the outset.”
DataCandy’s fully integrated platform is designed to seamlessly manage both loyalty and gift card programs, which provides added convenience and cost-saving benefits to merchants of all sizes and locations. Customer data and reporting are stored in one place, enabling merchants to effectively monitor active customer promotions and marketing initiatives with a few simple clicks.
“We could not be more pleased about expanding our overall relationship with the team at MTY,” said Lorne Schwartz, President of DataCandy. “The opportunity to be a full-service gift card and loyalty provider for MTY in Canada and in the United States is a true testament to our platform’s capabilities and to our team’s dedication to customer service.”
MTY is a wholly owned subsidiary of MTY Food Group Inc. (TSE: MTY). Since its franchising debut in 1983, MTY has grown to become a North-American market leader in the casual, fast casual and quick service restaurant dining industry and now franchises over 70 different concepts with more than 5,700 locations. Excellence, devotion and innovation are the key values that drive the success of MTY Group (www.mtygroup.com).
DataCandy is a North-American leader in loyalty and gift card software solutions for retailers and restaurants of all sizes. The company’s simple, scalable, secure and affordable platform is used at over 10,000 locations across Canada and the United States by over 700 companies, including the ALDO Group, Familiprix pharmacies, St-Hubert restaurants and 40 brands that are part of the MTY Food Group. To learn how unwrapping customer insights can drive customer relationships, visit www.datacandy.com.