The Classic ‘Scratch and Win’ Game Goes Digital in DataCandy’s New Loyalty Software Release

Montreal, Quebec (July 13, 2017) – The classic scratch and win game is going digital. DataCandy is set to unveil Text to Win, a next generation loyalty program feature combining mobile engagement and gamification, in its July 2017 software release.  The Text to Win feature enables retailers, restaurants, and petroleum companies to deliver an interactive scratch and win game via text message to more effectively engage and onboard loyalty program members on a mobile device.

Simple to play and a proven crowd-pleaser, DataCandy is the first loyalty platform to transform the classic, paper-based scratch and win game for mobile customer engagement.  In a few easy steps, new or existing loyalty members simply text a key phrase provided by the brand and instantly receive a game card on their mobile device. Loyalty members use their finger tip to scratch and reveal a prize.  Each Text to Win game card can be personalized to reflect the brand and requires customers to provide basic information such as name and email address.

“Text to Win is the culmination of mobile, gamification, SMS, loyalty, onboarding, and customer retention all packaged together into one powerful feature,” says Lorne Schwartz, CEO of DataCandy.  “It’s customer engagement that goes beyond loyalty; and with a cool-factor that is appealing to brands who want to target Millennials and do more with mobile.”

Utilizing Text to Win will enable brands to leverage mobile and benefit from collecting customer information in a non-invasive way. The automated, on-the-spot delivery of game cards and prizes to a mobile device will also generate higher participation rates that brands can leverage to build a foundation for long-term loyalty. Statistics and reporting regarding games played, won, lost, and total cost of prizes will be accessible in the DataCandy Backoffice.

About DataCandy

DataCandy is a North American leader in loyalty and gift card software solutions for the retail and hospitality sectors. The company’s platform is utilized in nearly 8,000 locations across Canada and the United States, including the Familiprix retail pharmacy chain, St. Hubert restaurants and the 40 brands that encompass the MTY Food Group. DataCandy is simple to interface, scalable for growth, secure for financial transactions and provides multichannel capabilities. To learn how unwrapping customer insights can drive customer relationships, email, call 514-903-DATA or visit

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