CAA Announces Nationwide Rollout of New Rewards Program Technology on DataCandy Loyalty Platform

Montreal, Quebec (May 15, 2018) – The Canadian Automobile Association (CAA), one of the largest consumer-based organizations in Canada which was recently named Canada’s Most Trusted Brand, has entered into an agreement with DataCandy to provide an improved merchant and customer experience by using the DataCandy loyalty platform for its CAA Rewards® program. As one of the largest loyalty programs in Canada, CAA Rewards provides over 6.3 million members across eight automobile clubs access to benefits at 20,000 merchant locations, which offer exclusive discounts and opportunities to earn and redeem CAA Dollars for rewards. The nationwide program will kick-off this summer.

With DataCandy’s proven loyalty software solution, vast point of sale (POS) partnership network, and existing CAA certification, the transition will create new opportunities for CAA and its partners to benefit from the program. The partnership with DataCandy also makes it possible for CAA to gain and leverage advanced capabilities, including comprehensive data capture and real-time data transmission. Additionally, the DataCandy platform fully supports a secure and seamless transaction at the POS, allowing merchants to apply CAA Rewards discounts and members to accumulate CAA Dollars.

“DataCandy is proud to be the newest loyalty solution provider for CAA,” said Lorne Schwartz, President and CEO of DataCandy. “Our continuous efforts to build the best loyalty technology platform, establish the strongest POS ecosystem, and prioritize customer service has led to a partnership with one of the most highly-respected and established brands in North America.”

“We are very excited about the launch of the DataCandy solution,” said Jeff Walker, Chief Strategy Officer of CAA. “This project will further our objective of delivering high quality data analytics to our merchant partners. The combination of the DataCandy platform, the high quality of service from their team, and their partnerships with merchant acquirers across Canada made them an obvious choice as a strategic partner.”

About CAA
CAA is a federation of eight Clubs providing over six million members with exceptional emergency roadside service, complete automotive and travel services, member savings and comprehensive insurance services. CAA also advocates on issues of concern to its members, including road safety, the environment, mobility, infrastructure, and consumer protection.

About DataCandy
DataCandy is a North American leader in loyalty and gift card software solutions for retailers and restaurants of all sizes. The company’s simple, scalable, secure and affordable platform is used at over 10,000 locations across Canada and the United States by companies such as the ALDO Group, Familiprix pharmacies, St-Hubert restaurants and the 51 Canadian brands that make up the MTY Food Group. To learn how unwrapping customer insights can drive customer relationships, email, call 514-903-DATA or visit

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