What is a gift card program?
All you’ll need to do is design and order plastic cards with visuals and text of your choice and place them near your cash register. Customers who love your business will buy your prepaid gift cards and give them to their friends, colleagues and family, who get to try out your business for the first time. If they like your offering, you’ll score new long-term customers.
I sell gift certificates. Why would I need plastic gift cards?
Plastic gift cards are the modern evolution of prepaid vouchers, just like credit and debit cards are the evolution of currency (unless you use cryptocurrency, but that’s another story). Consumers are always looking for the most convenient ways to pay, and if you don’t provide the modern options that they’ve come to expect, you’ll quickly fall behind your competitors.
Still not convinced? What if we told you that you’re probably losing money by selling paper gift certificates?
What is a loyalty program?
You’ll need to design a membership card for your brand and hand it out to your customers, who will sign up to your program online with their name, email address and other details.
Every time members of your loyalty program carry out a transaction at your business, you’ll swipe their unique member card. They’ll receive points or another cumulative reward of your choosing, and you’ll collect valuable information, such as how much they spent and what they bought.
You can then use that information to adapt your product or service offering, send personalized offers and get your customers to spend even more, while members will be happy to redeem their hard-earned rewards and keep visiting your business.
I run a small, one-location local store. Why would I need a customer loyalty program?
As a consumer, given the choice and knowing all these things, would you go to the large chain even if it’s a bit farther or to a small store that’s near your home but has all the odds stacked against it?
Your small business has just as good a product or service offering as the big guys, so why wouldn’t you also have a loyalty program to compete with them? Consumers love convenience, so if they can visit your small local business and get rewarded to do so, why would they go out of their way to shop elsewhere?
I heard that signing up to a coalition loyalty program is less work. Why would I start a program on my own?
The main issue with coalition programs is that the consumers who use them are loyal to the program, no to the stores that are part of the program. You want your customers to love your business so much that they’ll join your brand’s membership program.
I already have a gift card or loyalty solution with another provider or that I host myself. Why would I switch to DataCandy?
Here are a few things that our clients have told us were major factors in choosing us:
- The level of customer service we provide is well above what’s available with do-it-yourself and other solutions.
- The ease of use and quality of data available with our dashboards and reports far exceeds industry standards.
- Our software is compatible with most of our clients’ payment terminals and point-of-sale systems.
- Our pricing is very competitive.
“DataCandy,” eh? Do you sell candy?
One of the biggest advantages of running a structured, modern (i.e. non-paper-based) loyalty or gift card program is that every transaction made with a DataCandy loyalty or gift card is logged in a system to which you have unlimited access. That means that you can track customer spending and collect customer details, like names and email addresses, and use all that precious information to improve your marketing.
To us and to our clients, that customer data is so sweet that it might as well be candy.