DataCandy Named as ‘End-to-End Loyalty Solution Addressing Broadest Spectrum of Loyalty-Specific Needs’ by Independent Research Firm

Montreal, Quebec (August 30, 2017) DataCandy has been named among ‘end-to-end loyalty solution example vendors addressing the broadest spectrum of loyalty-specific needs for small and midsize organizations’ in a new report released by Forrester Research, Inc. titled, Vendor Landscape: Customer Loyalty Solutions (August 14, 2017).  The report segmented and categorized more than 50 solution providers to help B2C marketers make sense of the various types of technology and service partners available in today’s mature customer loyalty landscape.

The report divided the market into three categories of loyalty solution providers that help companies devise, execute, and measure loyalty strategies for small, midsize, and enterprise companies: complementary solutions that boost engagement and performance; specialized solutions offering narrower, but deep capabilities; and end-to-end loyalty solutions that address the broadest spectrum of loyalty-specific needs.

In the Vendor Landscape: Customer Loyalty Solutions report, providers named as examples in the end-to-end loyalty solution category possess competencies in loyalty strategy, loyalty management, and loyalty marketing. DataCandy was cited in this report for delivering a full suite of tools, partners, and services to support the loyalty program and marketing needs of small and midsize organizations. Services include strategy and design, campaign and offer management, segmentation and analytics, fulfillment, and operational support. DataCandy was also identified as a strong performer in The Forrester Wave™: Customer Loyalty Solutions for Midsize Organizations, Q1 2016 Report by Forrester Research, Inc.

“Mid-market clients are looking to work with one vendor who can deliver a complete end-to-end loyalty solution, so being recognized for our full-service capabilities is an honor,” said Lorne Schwartz, CEO of DataCandy.  “Being named as an end-to-end solution provider in this report affirms, in our opinion, our tireless efforts to support and sustain our client’s long-term loyalty initiatives by aligning partnerships, technology innovations and superb client services.”

About DataCandy
DataCandy is a North American leader in loyalty and gift card software solutions for the retail and hospitality sectors. The company’s platform is utilized in nearly 8,500 locations across Canada and the United States, including the Familiprix retail pharmacy chain, St. Hubert restaurants and the 40 brands that encompass the MTY Food Group. DataCandy is simple to interface, scalable for growth, secure for financial transactions and provides multichannel capabilities. To learn how unwrapping customer insights can drive customer relationships, email getinfo@datacandy.com, call 514-903-DATA or visit www.datacandy.com.