Is Mobile Ordering the Future?

Mobile Ordering (MO) seems to be the way of the future. Starbucks is currently the global leader in terms of use for MO. Companies like McDonald’s, Dunkin Donuts and some pizza chains like Dominos are following closely in Starbucks’ steps. McDonald’s is currently...

A Quick Guide To Help You Cash In This Holiday Season

Co-Written by: Andrew Cauthorn, Marketing Specialist at DataLogic Hey retailers! The holidays are fast approaching – are you ready? This festive time of year presents the perfect opportunity to delight customers while increasing their loyalty to your brand. We’ve all...

Modern Ways To Drive Customer Loyalty

Written by: Andrew Cauthorn, Marketing Specialist at DataLogic You’re walking through your local mall when suddenly your smartphone vibrates. You check it to see a notification informing you that the store you just walked by is having a 50% off sale on winter...

Do Loyalty Programs Cause Consumers to Spend More?

Written by: Andrew Cauthorn, Marketing Specialist at DataLogic I belong to a number of reward and loyalty programs. My favorite program? The Capital One Venture Card. Two points for every dollar spent and an additional 40,000 points if you spend $3,000 within the...