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Insight and trends spanning the gift card and loyalty industry.

3 Ways Mobile Payment Can Boost Your Customer Loyalty

3 Ways Mobile Payment Can Boost Your Customer Loyalty

By Amanda Peterson, Guest Contributor from Enlightened Digital Mobile payment may not have made its mark on your business’s bottom line quite yet, but when it comes to customer acquisition, retention and satisfaction, it’s a must. Why? Customer loyalty. While cash and...

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The Mobile Revolution and Its Implications for the Retail Industry

How should retailers best take advantage of the mobile shift? Almost 28 million Canadians own cellphones, out of which nearly 14 million own smartphones. Consumers spend a lot of time on their smartphones, leading to a continual increase in online purchasing trends....

Is Gamification the Future of Engagement?

In today’s hectic world, where speed and convenience are constantly sought after, online shopping is threatening the traditional brick-and-mortar retail experience, as well as customer loyalty, with consumers having access to an abundance of choice, prices and reviews...

Are Your Loyalty Members Loyal?

Most retailers and restaurants who offer a loyalty program would probably say yes. Because if a consumer is interested in joining your loyalty program, then they intend to use it, right? With the average U.S. household being enrolled in more than 18 customer loyalty...

Why Restaurants Shouldn’t Resist Adding Mobile to the Menu

In today’s society, we check our mobile device an average of 150 times a day. When it comes to Millennials, that stat can easily be doubled. QSR Magazine recently highlighted nine Fast Food Trends for 2015, and not surprisingly, noted that mobile technology will...

Move Over Cash – The Customer is Now King

According to Forrester, we now find ourselves in the “Age of the Customer”. In a world where technology provides consumers with instant access to real-time pricing, reviews and product details, shoppers are empowered with unprecedented control of their retail...