Blog

Insight and trends spanning the gift card and loyalty industry.

Turning a Negative Customer Experience into a Positive One

Turning a Negative Customer Experience into a Positive One

Fostering loyalty is all about creating a positive customer experience, both in person and online, as dissatisfied customers are more likely to take their business elsewhere. So what happens when you make a mistake and need to backpedal? Here are some tips on handling...

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When Loyalty Is Right For You

When Loyalty Is Right For You

Loyalty; it’s a term that has a lot of buzz. Every company wants loyalty from customers, and many believe loyalty programs are the way to go. Customers then complain that they are part of too many programs – but are they part of the good ones?
Customer Engagement in the Digital Age

Customer Engagement in the Digital Age

As technology pushes new engagement criteria to the forefront, brands are struggling to keep pace with the digital age. The tech boom has consumers wanting more from their favorite brands.
The Mobile Revolution and Its Implications for the Retail Industry

The Mobile Revolution and Its Implications for the Retail Industry

How should retailers best take advantage of the mobile shift? Almost 28 million Canadians own cellphones, out of which nearly 14 million own smartphones. Consumers spend a lot of time on their smartphones, leading to a continual increase in online purchasing trends....

Is Gamification the Future of Engagement?

Change is not only imminent but constant; and staying on top of trends is more important than ever. As change is influencing customer engagement strategies, the question that springs to mind is this: are digital advancements leading to customer engagement...

Are Your Loyalty Members Loyal?

US consumers say they want a more personalized retail experience, yet remain reluctant to disclose personal information for fear of how retailers will use it. In turn, Accenture recently conducted a survey to explore the issues surrounding digital trust and customer...