Blog

Insights and trends spanning the gift card and loyalty industry.

Why Your Small Local Business Needs a Gift Card Program

Many small businesses don’t feel the need to offer gift cards for a handful of reasons. Maybe they consider themselves too small, already offer gift certificates or just don’t know where to start. But if you don’t sell gift cards yet, you’re ultimately missing out....

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When Loyalty Is Right For You

Loyalty; it’s a term that has a lot of buzz. Every company wants loyalty from customers, and many believe loyalty programs are the way to go. Customers then complain that they are part of too many programs – but are they part of the good ones?

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Customer Engagement in the Digital Age

As technology pushes new engagement criteria to the forefront, brands are struggling to keep pace with the digital age. The tech boom has consumers wanting more from their favorite brands.

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Is Gamification the Future of Engagement?

In today’s hectic world, where speed and convenience are constantly sought after, online shopping is threatening the traditional brick-and-mortar retail experience, as well as customer loyalty, with consumers having access to an abundance of choice, prices and reviews...

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Are Your Loyalty Members Loyal?

Most retailers and restaurants who offer a loyalty program would probably say yes. Because if a consumer is interested in joining your loyalty program, then they intend to use it, right? With the average U.S. household being enrolled in more than 18 customer loyalty...

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Why Restaurants Shouldn’t Resist Adding Mobile to the Menu

In today’s society, we check our mobile device an average of 150 times a day. When it comes to Millennials, that stat can easily be doubled. QSR Magazine recently highlighted nine Fast Food Trends for 2015, and not surprisingly, noted that mobile technology will...

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Move Over Cash – The Customer is Now King

According to Forrester, we now find ourselves in the “Age of the Customer”. In a world where technology provides consumers with instant access to real-time pricing, reviews and product details, shoppers are empowered with unprecedented control of their retail...

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NRF’s Big Show in the Big Apple

“Retail’s BIG Show” is officially underway at the Javits Center in New York City. The National Retail Federation’s (NRF) Annual Convention & EXPO earned that nickname years ago because the event is the only place to see and experience all things retail. After more...

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