Insights and trends spanning the Gift Card and Loyalty industry.

Why Restaurants Shouldn’t Resist Adding Mobile to the Menu

In today’s society, we check our mobile device an average of 150 times a day. When it comes to Millennials, that stat can easily be doubled. QSR Magazine recently highlighted nine Fast Food Trends for 2015, and not surprisingly, noted that mobile technology will... read more

Move Over Cash – The Customer is Now King

According to Forrester, we now find ourselves in the “Age of the Customer”. In a world where technology provides consumers with instant access to real-time pricing, reviews and product details, shoppers are empowered with unprecedented control of their retail... read more

NRF’s Big Show in the Big Apple

“Retail’s BIG Show” is officially underway at the Javits Center in New York City. The National Retail Federation’s (NRF) Annual Convention & EXPO earned that nickname years ago because the event is the only place to see and experience all things retail. After more... read more

Building Loyalty: The One Resolution You Should Keep in 2015

With the holiday shopping season well under way, businesses are scrambling to get the most share of wallet they can from customers. Offering deep discounts and slashing prices are the traditional revenue-generating tactics that retailers employ to influence shopper... read more

‘Tis the Season for Gift Cards

The evolution of the gift card – from paper to plastic to electronic – and how consumers now perceive them, is quite symbolic of the times. According to the Smithsonian, gift cards were invented in 1994 and Blockbuster was the first retailer to display and... read more

Are Women More Brand Loyal than Men?

The answer seems to lie in whether or not your loyalty program takes into account the fact that the sexes define loyalty in a very different way. According to the bestselling book, men are from Mars and women are from Venus. But only when it comes to love and... read more

Does Loyalty Exist on Black Friday?

With the holidays upon us, is it possible for retailers to capitalize on customer loyalty and enhance sales during Black Friday? Before we can answer that question, it’s important to understand the consumers that hit the stores on the holiest shopping day of the year.... read more

What’s in their wallet?

Do you know what’s in your customers’ wallets? With Apple Pay, Passbook, and Google Wallet to name a few, maybe far less than before. With Apple Pay making its official debut this week at over 220,000 locations throughout North America, marketers who are not yet... read more

Make Your Customers Love You

Remember the television sitcom Cheers? The comedy centered on a neighborhood bar “Where Everybody Knows Your Name” and a cold one was served with a smile (and a good wisecrack). The establishment offered free billiards, friendly faces and a bartender ready and willing... read more

What has your email club done for you lately?

Loyalty programs and email clubs are not created equal Have you implemented an email club to connect with your customers? You’ve asked them to provide an email address, and perhaps their gender, date of birth and address. You send them campaigns about new product... read more

My Sales are Down: Do I Need a Loyalty Program?

By Luc Garneau Even though the marketing landscape has significantly evolved over the past 15 years, there is still one thing that continues to shock me: retailers who only think about launching a loyalty rewards program when business is not going well. I’ve always... read more