Insight and trends spanning the gift card and loyalty industry.

26 Ways to Build Better Customer Relationships

26 Ways to Build Better Customer Relationships

Customer loyalty isn’t just about getting your clients to sign up to a loyalty program: it’s about the quality of your day-to-day interactions and about building solid long-term relationships based on a great customer experience. Here are 26 easy ways to build better...

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When Loyalty Is Right For You

Loyalty; it’s a term that has a lot of buzz. Every company wants loyalty from customers, and many believe loyalty programs are the way to go. Customers then complain that they are part of too many programs – but are they part of the good ones?

Customer Engagement in the Digital Age

As technology pushes new engagement criteria to the forefront, brands are struggling to keep pace with the digital age. The tech boom has consumers wanting more from their favorite brands.

The Mobile Revolution and Its Implications for the Retail Industry

How should retailers best take advantage of the mobile shift? Almost 28 million Canadians own cellphones, out of which nearly 14 million own smartphones. Consumers spend a lot of time on their smartphones, leading to a continual increase in online purchasing trends....

Is Gamification the Future of Engagement?

In today’s hectic world, where speed and convenience are constantly sought after, online shopping is threatening the traditional brick-and-mortar retail experience, as well as customer loyalty, with consumers having access to an abundance of choice, prices and reviews...