Insight and trends spanning the gift card and loyalty industry.

Using Social Media Effectively to Create Brand Loyalty

Using Social Media Effectively to Create Brand Loyalty

An estimated 2.77 billion people use social media around the globe. It’s no surprise that social media platforms such as Twitter, Instagram, and Facebook are a crucial part of every modern marketing plan. When managed correctly, social media can be used to not only...

Boost repeat business with a customer loyalty program.

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Is Mobile Ordering the Future?

Mobile Ordering (MO) seems to be the way of the future. The idea is brilliant. But with every idea, there are flaws. Here are some pros and cons!

When Loyalty Is Right For You

Loyalty; it’s a term that has a lot of buzz. Every company wants loyalty from customers, and many believe loyalty programs are the way to go. Customers then complain that they are part of too many programs – but are they part of the good ones?

Customer Engagement in the Digital Age

As technology pushes new engagement criteria to the forefront, brands are struggling to keep pace with the digital age. The tech boom has consumers wanting more from their favorite brands.