How to Win at the Discount Game
There’s a reason why shopping events like Black Friday, Boxing Day and Amazon Prime Day are so widely successful: consumers love discounts. And because retailers know this, discounts are ubiquitous, to the point where some brands are known as discount retailers,...
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Why Major Brands Are Choosing Private Loyalty Programs Over Coalition Programs
Big brands like Macy's and Air Canada are trading in their membership to coalition loyalty programs for their own private programs. We could all learn a thing or two from them.
4 Reasons Why Monthly Fees Trump Transaction Fees
Looking for a new gift card solution for your business? Here are some advantages of paying monthly fees instead of transaction fees.
How Customer Experience Creates Loyalty
Customer experience can go a long way in creating brand loyalty. Read about the importance of a delightful customer experience here.
Two Underlying Reasons to Maintain Loyal Customers
Loyal customers are very important for a business to have. Read about the two underlying reasons as to why it is important to maintain them!
Is Mobile Ordering the Future?
Mobile Ordering (MO) seems to be the way of the future. The idea is brilliant. But with every idea, there are flaws. Here are some pros and cons!
5 Reasons Why Plastic Gift Cards Are Better Than Paper Gift Certificates
Mobile Ordering (MO) seems to be the way of the future. The idea is brilliant. But with every idea, there are flaws. Here are some pros and cons!
Year in Review: What 2016 Taught Us Not to Do with Loyalty Programs in 2017
Gift cards continue to get increasing demand as a popular gift option all year long. Now is the time to make the transition. It may cost a little more upfront than gift certificates, but gift cards are an easy way to attract new customers and increase profitability.
A Quick Guide To Help You Cash In This Holiday Season
Loyalty programs were on everyone’s minds in 2016 – for better or for worse. The loyalty experts at DataCandy are here to tell you what NOT to do with loyalty programs in 2017.
Modern Ways To Drive Customer Loyalty
Stress runs high on both sides. Competitors are trying to poach your customers away with that impressive advertising campaign or a seemingly huge slash on prices. How do you compete and retain customer loyalty?