3 Reasons Your Restaurant Needs a Customer Loyalty Program
By Adèle Richardson at Paystone Even if you’re a really great delegator, running a successful restaurant likely keeps you fairly busy. You might feel like your plate is too full to consider new marketing initiatives or customer retention strategies. That said,...
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The Top Upcoming Restaurant Conferences and Trade Shows in 2020 (North America)
To help you decide which upcoming events are the right fit for you, we’ve compiled a list of this year’s top restaurant conferences, trade shows, and conventions in North America. In order to remain competitive and successful in the foodservice industry, you need to...
7 Tips to Improve the Customer Experience in Your Restaurant
Written by the customer engagement experts at Paystone It takes more than flavourful food and creative dishes to keep your restaurant in business. Prioritizing customer experience is one of the most important factors to grow the success of your restaurant and...
9 Tips to Improve the Customer Experience in Retail
By the customer engagement experts at Paystone If you think about some of your favourite companies, they probably all have something in common: a really great customer experience. The retail landscape and the ways that customers shop have changed a lot over...
3 Types of Loyalty Fraud and How to Prevent Them
By the security experts at Solink Loyalty programs are an essential part of any modern business. In fact, an estimated 48 billion dollars' worth of loyalty points and miles are currently unredeemed in the United States alone. However, most concerningly, 72% of...
How to Win at the Discount Game
There’s a reason why shopping events like Black Friday, Boxing Day and Amazon Prime Day are so widely successful: consumers love discounts. And because retailers know this, discounts are ubiquitous, to the point where some brands are known as discount retailers,...
Turning a Negative Customer Experience into a Positive One
There’s a reason why shopping events like Black Friday, Boxing Day and Amazon Prime Day are so widely successful: consumers love discounts. And because retailers know this, discounts are ubiquitous, to the point where some brands are known as discount retailers,...
How to Turn Customers into Brand Ambassadors
Fostering loyalty is all about creating a positive customer experience, both in person and online, as dissatisfied customers are more likely to take their business elsewhere. So what happens when you make a mistake and need to backpedal? Here are some tips on handling...
Using Social Media Effectively to Create Brand Loyalty
By Trust Radius guest blogger Brianna Barcena Businesses are focusing their marketing more and more on consumers and the full buyer journey. From having never heard of a brand, becoming a lead, converting, staying engaged and becoming loyal to the brand to...
3 Ways Mobile Payment Can Boost Your Customer Loyalty
An estimated 2.77 billion people use social media around the globe. It’s no surprise that social media platforms such as Twitter, Instagram, and Facebook are a crucial part of every modern marketing plan. When managed correctly, social media can be used to not only...