Insights and trends spanning the Gift Card and Loyalty industry.
Remove the branding, and most loyalty programs are indistinguishable from one another. The norm is to follow a points per transaction reward system. Consumers demand more.read more
What can restaurants do to face the economic crisis? With more than 22 599 restaurants in Quebec, of which more than 6000 are in Montreal, the competition is fierce in the restauration industry.read more
Loyalty; it’s a term that has a lot of buzz. Every company wants loyalty from customers, and many believe loyalty programs are the way to go. Customers then complain that they are part of too many programs – but are they part of the good ones?read more
The answer is, YES! A recent study, conducted by EarthLink Holdings Corp, IHL Group and AirTight Networks, found that 28 percent of retailers have experienced increased customer loyalty as a result of deploying in-store Wi-Fi.read more
In the past, retailers and restaurants put much of their efforts, and investments, into customer acquisition in order to secure their share of the market and increase profits.read more