Insights and trends spanning the Gift Card and Loyalty industry.
Loyalty programs were on everyone’s minds in 2016 – for better or for worse. The loyalty experts at DataCandy are here to tell you what NOT to do with loyalty programs in 2017.read more
Stress runs high on both sides. Competitors are trying to poach your customers away with that impressive advertising campaign or a seemingly huge slash on prices. How do you compete and retain customer loyalty?read more
If you’ve set your program up well by triggering unique and personalized offers through beacons, your customers will serve as advocates on your brand’s behalf.read more
Remove the branding, and most loyalty programs are indistinguishable from one another. The norm is to follow a points per transaction reward system. Consumers demand more.read more
What can restaurants do to face the economic crisis? With more than 22 599 restaurants in Quebec, of which more than 6000 are in Montreal, the competition is fierce in the restauration industry.read more
Loyalty; it’s a term that has a lot of buzz. Every company wants loyalty from customers, and many believe loyalty programs are the way to go. Customers then complain that they are part of too many programs – but are they part of the good ones?read more