In 2015, we wrote about American Express’ new coalition loyalty program, Plenti, and how we were skeptical that it would find traction in the U.S. Turns out we were right to be. Over the past few months, a disclaimer on Plenti’s website announced that AT&T, Expedia,...

Looking for a new gift card solution for your business? Here are some advantages of paying monthly fees instead of transaction fees.

Customer experience can go a long way in creating brand loyalty. Read about the importance of a delightful customer experience here!

Loyal customers are very important for a business to have. Read about the two underlying reasons as to why it is important to maintain them!

Mobile Ordering (MO) seems to be the way of the future. The idea is brilliant. But with every idea, there are flaws. Here are some pros and cons!

Gift cards continue to get increasing demand as a popular gift option all year long. Now is the time to make the transition. It may cost a little more upfront than gift certificates, but gift cards are an easy way to attract new customers and increase profitability.

Loyalty programs were on everyone’s minds in 2016 – for better or for worse. The loyalty experts at DataCandy are here to tell you what NOT to do with loyalty programs in 2017.

Stress runs high on both sides. Competitors are trying to poach your customers away with that impressive advertising campaign or a seemingly huge slash on prices. How do you compete and retain customer loyalty?

If your program’s well set-up with unique and personalized offers, your customers will serve as brand advocates. Learn more with DataCandy loyalty!

Remove the branding, and most loyalty programs are indistinguishable from one another. The norm is to follow a points per transaction reward system. Consumers demand more.

Loyalty; it’s a term that has a lot of buzz. Every company wants loyalty from customers, and many believe loyalty programs are the way to go. Customers then complain that they are part of too many programs – but are they part of the good ones?

Last week in Dallas, Texas, the Engagement & Experience Expo welcomed industry thought leaders to openly discuss customer, brand and channel challenges - and of course, solutions. DataCandy’s own Luc Garneau was a featured speaker at the Loyalty360 event to outline...