Do Loyalty Programs Cause Consumers to Spend More?
Remove the branding, and most loyalty programs are indistinguishable from one another. The norm is to follow a points per transaction reward system. Consumers demand more.
read moreYou Need Loyalty to Survive
What can restaurants do to face the economic crisis? With more than 22 599 restaurants in Quebec, of which more than 6000 are in Montreal, the competition is fierce in the restauration industry.
read moreWhen Loyalty Is Right For You
Loyalty; it’s a term that has a lot of buzz. Every company wants loyalty from customers, and many believe loyalty programs are the way to go. Customers then complain that they are part of too many programs – but are they part of the good ones?
read moreCustomer Engagement in the Digital Age
Last week in Dallas, Texas, the Engagement & Experience Expo welcomed industry thought leaders to openly discuss customer, brand and channel challenges – and of course, solutions. DataCandy’s own Luc Garneau was a featured speaker at the Loyalty360 event to... read moreThe Mobile Revolution and Its Implications for the Retail Industry
How should retailers best take advantage of the mobile shift? Almost 28 million Canadians own cellphones, out of which nearly 14 million own smartphones. Consumers spend a lot of time on their smartphones, leading to a continual increase in online purchasing trends.... read moreDigital Disruptions: Incredible Opportunities or Extraordinary Challenges for Customer Engagement?
Change is not only imminent but constant; and staying on top of trends is more important than ever. As change is influencing customer engagement strategies, the question that springs to mind is this: are digital advancements leading to customer engagement... read moreIs Gamification the Future of Engagement?
In today’s hectic world, where speed and convenience are constantly sought after, online shopping is threatening the traditional brick-and-mortar retail experience, as well as customer loyalty, with consumers having access to an abundance of choice, prices and reviews... read moreAchieving a Personalized Retail Experience Requires a Little “Give & Take”
US consumers say they want a more personalized retail experience, yet remain reluctant to disclose personal information for fear of how retailers will use it. In turn, Accenture recently conducted a survey to explore the issues surrounding digital trust and customer... read moreAre Your Loyalty Members Loyal?
Most retailers and restaurants who offer a loyalty program would probably say yes. Because if a consumer is interested in joining your loyalty program, then they intend to use it, right? With the average U.S. household being enrolled in more than 18 customer loyalty... read moreAmerican Express to Launch New US-Based Loyalty Coalition Program; But will It Work?
American Express recently announced that it will launch Plenti, the first US-based loyalty coalition program. The diverse list of brands currently involved include AT&T, ExxonMobil, Macy’s, Nationwide, Rite Aid, Direct Energy and Hulu. According to reports,... read moreCan Retailers Increase Customer Loyalty with Free Wi-Fi?
The answer is, YES! A recent study, conducted by EarthLink Holdings Corp, IHL Group and AirTight Networks, found that 28 percent of retailers have experienced increased customer loyalty as a result of deploying in-store Wi-Fi.
read moreTo Retain or to Acquire? You No Longer Have to Choose
In the past, retailers and restaurants put much of their efforts, and investments, into customer acquisition in order to secure their share of the market and increase profits.
read more