Insights and trends spanning the Gift Card and Loyalty industry.
Mobile Ordering (MO) seems to be the way of the future. The idea is brilliant. But with every idea, there are flaws. Here are some pros and cons!read more
Gift cards continue to get increasing demand as a popular gift option all year long. Now is the time to make the transition. It may cost a little more upfront than gift certificates, but gift cards are an easy way to attract new customers and increase profitability.read more
Loyalty programs were on everyone’s minds in 2016 – for better or for worse. The loyalty experts at DataCandy are here to tell you what NOT to do with loyalty programs in 2017.read more
Stress runs high on both sides. Competitors are trying to poach your customers away with that impressive advertising campaign or a seemingly huge slash on prices. How do you compete and retain customer loyalty?read more
If your program’s well set-up with unique and personalized offers, your customers will serve as brand advocates. Learn more with DataCandy loyalty!read more
Remove the branding, and most loyalty programs are indistinguishable from one another. The norm is to follow a points per transaction reward system. Consumers demand more.read more
Loyalty; it’s a term that has a lot of buzz. Every company wants loyalty from customers, and many believe loyalty programs are the way to go. Customers then complain that they are part of too many programs – but are they part of the good ones?read more