Blog

Insight and trends spanning the gift card and loyalty industry.

3 Reasons Your Restaurant Needs a Customer Loyalty Program

3 Reasons Your Restaurant Needs a Customer Loyalty Program

By Adèle Richardson at Paystone   Even if you’re a really great delegator, running a successful restaurant likely keeps you fairly busy. You might feel like your plate is too full to consider new marketing initiatives or customer retention strategies. That said,...

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7 Tips to Improve the Customer Experience in Your Restaurant

7 Tips to Improve the Customer Experience in Your Restaurant

Written by the customer engagement experts at Paystone   It takes more than flavourful food and creative dishes to keep your restaurant in business.  Prioritizing customer experience is one of the most important factors to grow the success of your restaurant and...

9 Tips to Improve the Customer Experience in Retail

9 Tips to Improve the Customer Experience in Retail

By the customer engagement experts at Paystone   If you think about some of your favourite companies, they probably all have something in common: a really great customer experience.  The retail landscape and the ways that customers shop have changed a lot over...

3 Types of Loyalty Fraud and How to Prevent Them

3 Types of Loyalty Fraud and How to Prevent Them

By the security experts at Solink   Loyalty programs are an essential part of any modern business. In fact, an estimated 48 billion dollars' worth of loyalty points and miles are currently unredeemed in the United States alone. However, most concerningly, 72% of...

How to Win at the Discount Game

How to Win at the Discount Game

There’s a reason why shopping events like Black Friday, Boxing Day and Amazon Prime Day are so widely successful: consumers love discounts. And because retailers know this, discounts are ubiquitous, to the point where some brands are known as discount retailers,...

Turning a Negative Customer Experience into a Positive One

Turning a Negative Customer Experience into a Positive One

There’s a reason why shopping events like Black Friday, Boxing Day and Amazon Prime Day are so widely successful: consumers love discounts. And because retailers know this, discounts are ubiquitous, to the point where some brands are known as discount retailers,...

How to Turn Customers into Brand Ambassadors

How to Turn Customers into Brand Ambassadors

Fostering loyalty is all about creating a positive customer experience, both in person and online, as dissatisfied customers are more likely to take their business elsewhere. So what happens when you make a mistake and need to backpedal? Here are some tips on handling...

Using Social Media Effectively to Create Brand Loyalty

Using Social Media Effectively to Create Brand Loyalty

By Trust Radius guest blogger Brianna Barcena   Businesses are focusing their marketing more and more on consumers and the full buyer journey. From having never heard of a brand, becoming a lead, converting, staying engaged and becoming loyal to the brand to...

3 Ways Mobile Payment Can Boost Your Customer Loyalty

3 Ways Mobile Payment Can Boost Your Customer Loyalty

An estimated 2.77 billion people use social media around the globe. It’s no surprise that social media platforms such as Twitter, Instagram, and Facebook are a crucial part of every modern marketing plan. When managed correctly, social media can be used to not only...