Blog

Insight and trends spanning the gift card and loyalty industry.

3 Types of Loyalty Fraud and How to Prevent Them

3 Types of Loyalty Fraud and How to Prevent Them

By the security experts at Solink   Loyalty programs are an essential part of any modern business. In fact, an estimated 48 billion dollars' worth of loyalty points and miles are currently unredeemed in the United States alone. However, most concerningly, 72% of...

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How to Win at the Discount Game

How to Win at the Discount Game

There’s a reason why shopping events like Black Friday, Boxing Day and Amazon Prime Day are so widely successful: consumers love discounts. And because retailers know this, discounts are ubiquitous, to the point where some brands are known as discount retailers,...

Turning a Negative Customer Experience into a Positive One

Turning a Negative Customer Experience into a Positive One

Fostering loyalty is all about creating a positive customer experience, both in person and online, as dissatisfied customers are more likely to take their business elsewhere. So what happens when you make a mistake and need to backpedal? Here are some tips on handling...

How to Turn Customers into Brand Ambassadors

How to Turn Customers into Brand Ambassadors

By Trust Radius guest blogger Brianna Barcena   Businesses are focusing their marketing more and more on consumers and the full buyer journey. From having never heard of a brand, becoming a lead, converting, staying engaged and becoming loyal to the brand to...

Using Social Media Effectively to Create Brand Loyalty

Using Social Media Effectively to Create Brand Loyalty

An estimated 2.77 billion people use social media around the globe. It’s no surprise that social media platforms such as Twitter, Instagram, and Facebook are a crucial part of every modern marketing plan. When managed correctly, social media can be used to not only...

3 Ways Mobile Payment Can Boost Your Customer Loyalty

3 Ways Mobile Payment Can Boost Your Customer Loyalty

By Amanda Peterson, Guest Contributor from Enlightened Digital   Mobile payment may not have made its mark on your business’s bottom line quite yet, but when it comes to customer acquisition, retention and satisfaction, it’s a must. Why? Customer loyalty. While...

The Best Gift You Can Give Your Business for Any Holiday

The Best Gift You Can Give Your Business for Any Holiday

By Amanda Peterson, Guest Contributor from Enlightened Digital   Mobile payment may not have made its mark on your business’s bottom line quite yet, but when it comes to customer acquisition, retention and satisfaction, it’s a must. Why? Customer loyalty. While...

26 Ways to Build Better Customer Relationships

26 Ways to Build Better Customer Relationships

Gift cards are a great addition to your product offering at any time, but during holidays like Valentine's Day, Mother's Day and Christmas as well as during back-to-school and cyber week shopping periods, they become even more valuable for your business. Here’s why:1....

Why Your Small Local Business Needs a Gift Card Program

Why Your Small Local Business Needs a Gift Card Program

Customer loyalty isn’t just about getting your clients to sign up to a loyalty program: it’s about the quality of your day-to-day interactions and about building solid long-term relationships based on a great customer experience. Here are 26 easy ways to build better...

8 Ways You Can Attract and Retain Golfers with a Loyalty Program

8 Ways You Can Attract and Retain Golfers with a Loyalty Program

Many small businesses don’t feel the need to offer gift cards for a handful of reasons. Maybe they consider themselves too small, already offer gift certificates or just don’t know where to start. But if you don’t sell gift cards yet, you’re ultimately missing out....