Building Loyalty: The One Resolution You Should Keep in 2015

With the holiday shopping season well under way, businesses are scrambling to get the most share of wallet they can from customers. Offering deep discounts and slashing prices are the traditional revenue-generating tactics that retailers employ to influence shopper...

‘Tis the Season for Gift Cards

The evolution of the gift card – from paper to plastic to electronic – and how consumers now perceive them, is quite symbolic of the times. According to the Smithsonian, gift cards were invented in 1994 and Blockbuster was the first retailer to display and...