Are Women More Brand Loyal than Men?

The answer seems to lie in whether or not your loyalty program takes into account the fact that the sexes define loyalty in a very different way. According to the bestselling book, men are from Mars and women are from Venus. But only when it comes to love and...

Does Loyalty Exist on Black Friday?

With the holidays upon us, is it possible for retailers to capitalize on customer loyalty and enhance sales during Black Friday? Before we can answer that question, it’s important to understand the consumers that hit the stores on the holiest shopping day of the year....