What has your email club done for you lately?

Loyalty programs and email clubs are not created equal Have you implemented an email club to connect with your customers? You’ve asked them to provide an email address, and perhaps their gender, date of birth and address. You send them campaigns about new product...

My Sales are Down: Do I Need a Loyalty Program?

By Luc Garneau Even though the marketing landscape has significantly evolved over the past 15 years, there is still one thing that continues to shock me: retailers who only think about launching a loyalty rewards program when business is not going well. I’ve always...