Fighting Fraud Among Loyalty and Gift Card Programs

Fraud is not limited to credit cards. With loyalty reward programs surging in popularity and the gift card business approaching $140 billion in revenue, retailers need to re-evaluate how to safeguard these particular programs as well as limit overall risk. In terms of...

Acquire or Retain Customers? A Few Thoughts on a Smart Choice

Over the last decade, mainly due to the benefits of business intelligence, some retailers have become more knowledgeable about customer retention. Although some organizations are still putting way too much effort on customer acquisition, most are concentrating on...