The Importance of Having a SKU-Based Loyalty Program

A stock keeping unit, or SKU, is the number retailers utilize to identify a product and its availability. It can also be associated with any billable entry, including delivery and installation fees, extended warranties, attachments, bundles, product lines, and...

Implementing Value and Relevance – How Hard Can it Be?

By Luc Garneau There are five qualities that can be used to define consumer engagement: efficiency, trust, relevance, control and value. Of these qualities, most merchants find “value” relatively easy to implement because consumers typically evaluate value based on...