Are Canadians “Brand Switchers?”

Brand loyalty is being challenged in Canada, according to a recent study. This first-ever Canadian Influencer Study explored Canadians’ tendencies for switching preferred brands and services as well as the influencers behind such decisions. According to the study, 74%...

The 10 Most Common Mistakes of Loyalty Marketing

By Luc Garneau Although marketers are now much more knowledgeable about Loyalty than they were 10 years ago, many mistakes are still being made and, unfortunately, they usually prevent organizations from obtaining the value of true loyalty. A recent article on