3 Steps to Develop a ‘Best Customer’ Profile

Using customer data to define marketing programs is essential — especially for small businesses. To make sure every marketing dollar counts and your promotions reach your most loyal customers, retailers must understand who their “best” customers are. If you...

Is Personalization an Invasion of Privacy?

While participation in loyalty programs continue to grow across all retail channels, research from Mintel reminds retailers of a new challenge: personalization versus privacy. Loyalty program members crave a more personalized experience, yet they also show concern...