5 Best Practices for Loyalty Programs

A recent posting on the Fast Company website was chock full of wisdom and it deserves to be shared! If you missed it, author Don Peppers outlined five important best practices that characterize a solid loyalty program. So, if you’re thinking about a loyalty program...

Four Ways Your Data Strategy Can Make or Break your Business

Gathering and leveraging deep customer insights can be one of the strongest weapons in a Retailer’s arsenal. After all, analytics drive everything – better promotions, more personalized rewards and stronger marketing messages, just to name a few. What is your...