The State of the Loyalty Industry According to Forrester®

In an effort to understand the size, structure, and performance of loyalty programs, Forrester recently surveyed 50 marketers about their program strategies. The report contains important benchmarks for executives working on driving customer loyalty. Here are some of...

Will Customers Remain Loyal to You After A Data Breach?

Will Target be able to restore confidence following a data breach that exposed more than 70 million customers to identity theft? The answer is “Yes.” Historically, loyal customers do not scare easily. Back in 2007, for example, TJ Maxx experienced a security breach...